Fiat Automobiles
FIAT (Italian: Fabbrica Italiana Automobili Torino, Italian Automobiles Factory, Turin) is an Italian automaker which produces Fiat branded cars, and is part of Fiat Chrysler Automobiles through its subsidiary FCA Italy S.p.A.., the largest automobile manufacturer in Italy. The company, Fiat Automobiles S.p.A., was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 1899 when the first Fiat, or Fabbrica Italiana Automobili Torino automobile, was produced.
Production output
Fiat in Europe
Fiat's main market is Europe, mainly focused in Italy. Historically successful in citycars and supermini sector, currently Fiat has a range of models focused on those two segments (in 2011, those accounted for the 84% of its sales). Fiat does not currently offer any large family car, nor an executive car.
Fiat's share of the European market shrank from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat Chief Executive. By March 2009 their market share had expanded back to 9.1%.